TIBI SODA

¡Para una pancita feliz! 

Identity design for a beverage filled with live probiotics that improve digestion, boost the immune system, support gut health, and help you feel great every day.

This brand draws inspiration from the retro wave, aiming for a trendy, playful personality that stands out on the shelf. Every asset reflects a "happy gut" lifestyle, designed to catch attention and evoke positivity.

/ 2020

TIBI SODA FOTOS AGOSTO 2024-0233.jpg
TIBI SODA LATAS-5262.jpg
patterns-03.png
Screen+Shot+2024-10-13+at+16.58.22.jpg
patterns-02.png
TIBI SODA COLOR SHOOT-1480.png
CAJA+Y+RED.jpg
MORA AAZUL.png
TIBI SODA FOTOS AGOSTO 2024-0284.jpg

CHALLENGE

Entering a market with a completely new product by educating consumers about its benefits in an easy, engaging, and fun way.

RESULT

An identity inspired by nostalgic "retro vibes" and vibrant colors, giving each product its own unique identity and illustration, creating a rainbow of flavor.
A brand that stands out on the shelf, feels approachable, and promotes a healthy addition to your daily diet.

BOX.png
TIBI SODA LATAS-5250.jpg
LIMON.png

Photography
Alejandra Melo Peza
@alemelopeza

Project Scope
Branding & Packaging

Categories
Retail + Wellness

Website
WWW.TIBISODAS.MX

Previous

POP ON TOP
Next

AMATIER