Personalized Happiness 

BEA is a handmade brand that creates personalized tags and thoughtful gifts for you and your loved ones — designed to travel with you wherever life takes you.
A very important aspect we wanted to reflect through the branding is the heart and attention to detail that the founder puts into every single piece.

The logo is built with softly curved sans serif letters that evoke confidence, creativity, closeness, and professionalism. The curved shape that flows through BEA’s visual universe is born from the human gesture behind each creation — a symbol of connection, warmth, and care. It becomes a graphic seal that accompanies the brand without overpowering it.

/ 2025