Tierra de honguitos.

UMBO

Friendly Adaptogens

Born from the need to make taking adaptogens a joyful, easy part of everyday life. We knew these powerful little mushrooms had the potential to support focus, energy, digestion, stress and overall balance—but the world of functional mushrooms felt... intimidating. Clinical. Even a little boring.

So we flipped the script.

UMBO is a playful, down-to-earth brand that invites people to connect with nature in the most natural way: through daily rituals that feel light, real, and a little magical.

Everything about UMBO is designed to feel alive: warm earthy colors, imperfect shapes, happy little illustrations that spark curiosity. It's a brand that moves, feels, and grows — just like nature does. We wanted to break the mold of what a wellness supplement “should” look like, and build something that feels approachable, educational, and actually fun to use.

UMBO makes space for joy in wellness. And reminds us, gently, that feeling good should never feel complicated.

/ 2022

Packaging

UMBO’s packaging was designed to feel just like the brand: playful, grounded, and joyfully natural. Every label tells a tiny visual story — using warm colors, hand-drawn illustrations, and imperfect shapes that mimic the organic, wiggly nature of the mushrooms themselves.

Project Scope
Branding & Packaging

Categories
Supplements

Instagram
@umbo.mx

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