We knew these powerful little mushrooms had the potential to support focus, energy, digestion, stress and overall balance—but the world of functional mushrooms felt... intimidating. Clinical. Even a little boring.

So we flipped the script.

UMBO is a playful, down-to-earth brand that invites people to connect with nature in the most natural way: through daily rituals that feel light, real, and a little magical.

Everything about UMBO is designed to feel alive: warm earthy colors, imperfect shapes, happy little illustrations that spark curiosity. It's a brand that moves, feels, and grows — just like nature does. We wanted to break the mold of what a wellness supplement “should” look like, and build something that feels approachable, educational, and actually fun to use.

/ 2022