Crunchy on the outside, honest on the inside.

Honestseeds is a granola brand rooted in simplicity, real ingredients, and a joyful approach to healthy living. Our goal was to create a visual identity that feels warm, natural, and energetic—just like the product itself.

The branding is built around bold color blocking and playful typographic combinations that reflect the vibrant nature of the granola’s ingredients. Each flavor is paired with its own dynamic color palette to help distinguish variants while keeping the overall look cohesive and easy to identify on shelves.

The packaging strikes a balance between handcrafted charm and modern design, using organic shapes and clear messaging that speaks to transparency and quality. Every detail, from the type hierarchy to the playful sticker-like elements, is designed to reinforce the idea that eating well can feel both honest and fun.

/ 2021